Osram have been the leading OE bulb brand and automotive lighting manufacturer for many years and on average at least 50% of the cars in the UK have Osram bulbs fitted. Last year the Osram brand celebrated 110 years since it was registered as a trademark for “electrical incandescent and arc lamps” back in 1906.
The future of automotive lighting
The future of halogen and HID replacement bulbs will soon be in decline due to the latest developments in lighting technologies such as LED, OLED, Laser and Matrix in which Osram is the innovation leader. You will have seen for many years’ cars being manufactured with LEDs used in Daytime Running Light (DRL) applications; Osram are now working even closer with the leading vehicle manufacturers developing Laser and Matrix lighting solutions. In most recent years Osram have worked with BMW, and now supply the BMW i8 and more recently, the BMW 7 Series range with laser modules for headlight applications. Laser lights are the next big thing in automotive lighting. Thanks to their high luminance (which is significantly greater than that of any other light source available today) and the smaller space requirements of laser light, headlights can be made even smaller than they are already.
New innovations across all lighting technologies
At Automechanika Birmingham last year Osram were demonstrating an LED/OLED rear light cluster, which showcased four lighting functions: brake light, turn indicator, reverse light and rear light. With OLED it is possible to create illuminated surfaces in practically any shape or size and place them right next to each other. Visit the Osram stand at the show this year and you will see the latest innovations in automotive lighting, including a preview of the new LEDriving XENARC Golf VI Black Edition upgrade headlight which will be launched later in the year.
Become an Osram Installer
The Osram Installer Programme is free to join and provides garages with access to a unique set of marketing materials, including exclusive bulb fitting instructions for most makes and models of vehicle. The programme is designed to keep garages, workshops and MOT test stations up to date with the latest bulb application data and product information, allowing them to confidently replace lighting applications on many vehicles. The Installer Programme adds value to workshops and garages, enabling them to enhance their product and service offering with new supply and fit innovations and increase their profit opportunities from bulb sales. Signing up is absolutely free and once your details have been verified, they will be listed on Osram’s website. Becoming part of this exclusive programme also allows you access to Osram’s unique Bulb Fitting DVD with detailed bulb fitting instructions for most makes and models of cars. To sign up to this free programme simply visit: osraminstaller.co.uk