The Riversimple project goal seems to be quite clear; “Our purpose is “To pursue, systematically, the elimination of the environmental impact of personal transport”. Everything we do – the design of the car, the structure of the business, the people we work with – is in pursuit of this goal.”
Take a look at the Fully Charged video below, presented by Robert Llewellyn, to see how this unique take on how a new sustainable alternative for modern transport could be blossoming in front of us. The idea of a rental contract for your vehicle that operates like that of a mobile phone agreement is especially intriguing.
Credit to Robert Llewellyn and the Fully Charged team.